LISA ZAWACKI
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Luke & Zoe

About Lisa

Lisa Zawacki currently resides in Newnan, Georgia with her husband and two children. A recent transplant from Northern Virginia, she originally hails from Dublin, Ireland and first arrived in the U.S. to attend Franklin & Marshall College in Lancaster, Pennsylvania. Since graduating with a B.A. in Business Management in 2002 she has enjoyed careers in both hospitality management and marketing, from Miami to Washington, D.C.

No stranger to the side hustle, Lisa built DCeventjunkie (an award-winning influential Twitter account and website) and DC Wine Week (a weeklong annual celebration of wine-related events) before meeting her husband and shifting focus from the wine glass to the barbell. Her passion for fitness led her to attain a NASM certification in personal training and group fitness, Level 1 in Precision Nutrition coaching, and complete a classical pilates mat instructor course via the Equinox Institute of Pilates. Before moving to Georgia she spent a year and a half teaching group classes at Sculpt (formerly Pilates ProWorks) in Alexandria, Virginia.

Today she owns her own digital marketing firm, Z4 Consulting, and follows her passion for wine as an Independent Clean-Crafted Wine Consultant for Scout & Cellar.

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Lisa is the Owner and Lead Digital Strategist of Z4 Consulting, LLC and a Clean-Crafted Wine Consultant for Scout & Cellar.

You can learn more about Lisa professionally on LinkedIn and personally on Instagram

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Z4 CONSULTING PROVIDES DIGITAL MARKETING SERVICES & COACHING FOR BUSINESSES OWNERS AND THEIR TEAMS

With over 15 years of experience in digital marketing, media, and events, Lisa Zawacki has led a career focused on providing exceptional client service while continually driving projects to completion – through persistence and focus on immediate goals and long-term objectives. Lisa has developed and executed digital strategy, content marketing, and media plans for multiple clients and industries while working at an award-winning creative advertising agency, and a growing technology and online marketing company.

Z4 Consulting was established to help business owners learn what they need to know about the ever-changing digital marketing landscape — from strategic planning and execution to personal coaching, we offer flexible services to help you learn as you grow.

Learn more about Lisa and her digital marketing services at Z4 Consulting


If you have the words, there’s always a chance that you’ll find the way.
— Seamus Heaney
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LISA ZAWACKI IS AN INDEPENDENT WINE CONSULTANT WITH SCOUT & CELLAR CLEAN-CRAFTED WINES

LISA ZAWACKI IS AN INDEPENDENT WINE CONSULTANT WITH SCOUT & CELLAR CLEAN-CRAFTED WINES

Scout & Cellar is funky little winery and wine club that does wine differently: We feature monthly curated vintages hand-selected by our Founder and Level 3 Sommelier, Sarah Shadonicks. We bring those vintages straight to your living room. And—most importantly—we only deal in wines that are clean-crafted, free of additives, and naturally delicious. We've been in business less than two years with record-breaking sales—supporting small vineyards and farmers who are helping make a difference to our planet and the way wine is made.

Sarah is an attorney-turned-sommelier who has dedicated her life to taking the headaches out of great wine. We’re familiar with the more-consistent-than-clockwork morning-after migraine that accompanies a night of wine consumption. It’s arguably the most prevalent drawback to drinking wine at all. Sarah is all-too familiar with this feeling. So she began doing some research of her own. She spoke with renowned naturopathic physicians, and she consulted with vintners. Eventually, she discovered the source of these headaches: the up-to 300 chemical additives imbued in almost all mass-produced wine. So she began scouting wines that were created without these additives.

Voila: Sarah’s headaches disappeared.

She started Scout & Cellar to share her discoveries and to spread the word about clean-crafted wine. Because not only are they better for you—they’ll change the way you experience wine for good.

Shop Clean-Crafted Wines Here!

Sarah Shadonicks
Scout and Cellar

Shockingly, the wine we pick up at the grocery store is loaded with up-to 300 chemical additives, as much as 350ppm of sulfites, up to 16g of added sugar, and so much more junk our bodies don’t need or deserve. At Scout & Cellar, we believe in a lot of things, but above all else, we believe in keeping things simple. This, at its core, is the definition of clean-crafted wine.

Really pure farming, really clean winemaking, no additives or junk — Clean-Crafted from the Vine to the Glass. A difference you can feel good about.

As an Independent Consultant for Scout & Cellar is my mission to share clean-crafted wines with the world! I host wine parties. I explain the collections. I manage a team of other Independent Consultants who do the same things. And I enjoy clean-crafted wine while doing so. We host an Annual Summit for Directors in Sonoma, CA each year, and have our first Sales Conference in Houston, TX January 2020. If you are passionate about wine and seeking a new opportunity reach out and ask me about my experience, I’m happy to share!

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