About Lisa

Lisa Zawacki currently resides in Newnan, Georgia with her husband and two children. A recent transplant from Northern Virginia, Lisa originally hails from Dublin, Ireland and first arrived in the U.S. to attend Franklin & Marshall College in Lancaster, Pennsylvania. After graduating with a B.A. in Business Management in 2002 Lisa spent the next five years in Miami, Florida, where she wrote and planned events for The Gourmet Retailer magazine before exploring a career in hospitality management. Her Catering Manager role at The Palms South Beach eventually led her to serve as the Director of Conference Services at the Sofitel Washington DC, where she spent the next two years before transitioning to a career in marketing. From a healthcare Public Relations Executive to Social Media Strategist for a worldwide digital advertising agency, Lisa spent the next six years exploring and living the world of marketing in a fast-growing mobile, social and digital era. 

No stranger to the side hustle, Lisa built DCeventjunkie (an award-winning influential Twitter account and website focused on events in the DC Metro area) and DC Wine Week (a weeklong annual celebration of wine-related events) before meeting her husband and shifting focus from the wine glass to the barbell. Now certified as a Personal Trainer & Group Fitness Instructor by NASM, a Precision Nutrition Coach, and a Classical Pilates Mat Instructor via the Equinox Institute of Pilates, Lisa's passion for health and fitness is evident in her daily commitment to living a healthier lifestyle, and in sharing that knowledge and inspiration with her network. 

Lisa is the Owner and Lead Digital Strategist of Z4 Consulting, LLC.  You can learn more about Lisa professionally on LinkedIn and personally on Instagram.